There are several things your website visitors hate to see on your website. Let’s take a look at them and understand how can you make better user experience and be sure that your visitors will come back for more!
When we’re thinking about successful websites, it is important not only to attract but also to make your potential client come back and keep them on your website as long as possible. There are various ways to build better user experience in your website, whether it’s a blog, portfolio site, product shop or anything else.
Things to stay away from on your website for better user experience:
1: Reduce the number of ads
- If someone has just arrived on your website and this person can’t find where the text starts because of the ads – you have way too many of them.
- If you have more than one pop-up window or it’s popping up on each and every page, each and every day – you have way too many of them.
- If on your sidebar you’ve got nothing but ads, you guessed that right – you have way too many of them.
Keep in mind:
- Ads shouldn’t be the first thing your visitor sees.
- Don’t get too much into pop-up ads and always make sure that it’s easy to close them.
- Avoid ads that are taking up bigger space than your content.
2: Be aware of your design choices
For me, as a designer, this point is crucial. But not only designers care!! Even Google Ad Sense has stated – if you want to be able to run ads on your blog, not only your content has to be good but also your design has to look fine.
What counts as a “bad design”?
- Lack of responsive website design – your site is not working well on various screens.
- Too many crazy colors in one place. For example, bright, luminescent colors that make your eyes hurt.
- Pattern overuse
- Unbalanced design elements.
- Too big header spots or other inadequate size elements.
- Too thin and light fonts.
- Too bold and big fonts.
3: Create logical navigation
Navigation can be the worst part of the website and a real deal-breaker while you’re trying to create a better user experience.
Things to keep in mind:
- Don’t use misleading photos or banners.
- Make the next step clear and understandable.
- Don’t scatter your main navigation links around your website.
- Keep in mind continuity.
- Provide easy to understand navigation names.
4: Improve your content structure
Whatever your website is all about, you should create informative and logical content and provide some easy to understand structure for all that.
- Create too many pages for what could be written in one.
- Miss introduction text about what this website is all about.
- Provide older content first.
- Make your visitors confused with completely unrelated information.
5: Be mindful about your video and audio effects
People do not like auto-play things. They like control!
If your website has to have video and audio, make sure that it’s easy to control them for whoever is visiting your website.
Think about using images instead, where applicable. They load faster and using well-designed visuals a great way to boost the uniqueness of your website and make your site visitors to remember you.
Keep in mind:
- Not to use auto-play videos.
- Not to use background sounds.
- Avoid any surprising noises.
6: Improve your content
That’s a thing to keep in mind for better user experience: if you’re not providing interesting and useful content for your audience, most likely they will leave your website within a blink of an eye.
The topic where you should pay specific attention to that audience part. If your audience is leaving because of the content, is your content the one to blame or your audience? Maybe you should change your target audience and talk with other people? If the content is one to blame, reconsider your blogging strategies and your topics.
If you are willing to get attention, drive leads and get more readers, it is important to write about what they might be interested in, not only what you like!